Do small businesses use Instagram?

Is Instagram good for small businesses?

Using Instagram for small business is a powerful (and affordable) way to grow your company. With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business.

Do businesses use Instagram?

Over 48.8% businesses are active on Instagram. The engagement rate of Instagram is 10 times more than that of Facebook, about 54 times more than that of Pinterest, and about 84 times more than that of Twitter. Instagram has more than 500 million users.

How do I get my small business noticed on Instagram?

10 Ways to Boost Your Small Business Using Instagram

  1. Connect with your audience. …
  2. Learn and use hashtags. …
  3. What’s your story? …
  4. Influencers. …
  5. Get to know your followers. …
  6. Exclusive contests. …
  7. Enhance your bio. …
  8. Take the business-ad plunge.

What are the disadvantages of using Instagram for business?

Table of Contents

  • Disadvantage #1: Less Visibility.
  • Disadvantage #2: Less organic reach.
  • Disadvantage #3: It’s Not a Business-Centric Platform.
  • Disadvantage #4: Ads are Pricey.
  • Disadvantage #5: Limited Features for Smaller Businesses.
  • Disadvantage #6: You Have More Insights… …
  • Disadvantage #7: Privacy (or the Lack Thereof)
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Is Instagram the best social media for business?

Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. … Instagram may seem small but it is a powerful tool that your business should be using no matter what! We managed their social media channels and promote audience growth.

How much does a business Instagram account cost?

It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content.

Why is Instagram good for your business?

Instagram is a visual platform to help you form a more personal connection with customers. You can share pictures and videos of your team and happy customers to engage your audience. A visual feed can reflect your brand’s uniqueness and differentiate your business.

How often should a small business post on Instagram?

How often to post on Instagram. It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

Do Instagram promotions get you followers?

Use Instagram Paid Promotion to Gain Followers. Although Instagram doesn’t offer the ability to optimize for followers the way Facebook does, you still can use advertising to build a quality audience. Here are five steps that we recommend to help brands grow followers on Instagram through paid promotion.

Who should you follow on Instagram as a business?

The 10 Best Business Instagram Accounts to Follow

  1. @ibm. …
  2. @moeassist. …
  3. @latermedia. …
  4. @nike. …
  5. @chewy. …
  6. @google. …
  7. @netflix. …
  8. @vans.
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Is it better to have a business Instagram or personal?

So if you are personality-based brand (like a blogger or Instagram influencer) and feature both personal and business content on your account, sticking with a personal account may be better, as your followers may engage with your account more than if you limit your content to just business posts.

What happens if you switch to business Instagram?

Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance. You’re able to take a look at your post performance, follower activity and audience insights.