Should a small business trademark their logo?

A registered trademark will protect your company’s identity when conducting online business in other states. There are several benefits to registering your trademark: Trademarks are good for communicating your company’s brand. By using specific words and symbols, you can create unique messages about your business.

Since trademarks are used to identify a company or brand, it makes the most sense to file for trademark protection on the brand name, logo or image. … So, if you are investing in a brand image, you should seek a trademark registration to protect it. But, your image may also qualify for copyright protection as well.

Should I trademark my business name or logo first?

Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately.

  1. Keep It Separate. Keeping your logo and business name separate allows you to use either property on its own. …
  2. Changing Logos. …
  3. Costs. …
  4. Considerations.

Should I trademark my logo before forming my LLC?

It all is dependent upon your situation and circumstances. Though generally speaking, forming the LLC before filing for your trademark is typically the best way to go.

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How much does trademarking a logo cost?

What Does it Cost to Trademark a Logo? The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) is $275–$660 as of June 2020, plus legal fees. You can register a trademark with your state for $50-$150, but federal registration offers a great deal more legal protection.

How do I protect my logo and brand?

What’s one thing you’ve done to protect your brand legally that you think all founders should do?

  1. Protect Your Web Content. …
  2. Set up Google Alerts. …
  3. Use IP Protection. …
  4. Create a Distinctive Mark. …
  5. Register Your Trademark. …
  6. Get a Patent. …
  7. Create an Employee Handbook. …
  8. Trademark Your Brand.

What is the cheapest way to trademark?

The cheapest way to trademark a name is by filing with your state. The cost varies depending on where you live and what type of business you own. If you are a corporation or LLC, you can expect to pay less than $150 in most cases, while sole proprietors and contractors can pay anywhere between $50 to $150.

Do I need a trademark if I have an LLC?

If you have already incorporated or formed an LLC for your business, you should register your trademark under the umbrella of the corporation or LLC. And if you are considering incorporating or forming an LLC but haven’t gotten around to it yet, you should do so before registering any trademarks.

Is it important to trademark your business name?

Protect Sales: Registering your business name for a trademark protects your sales by preventing consumer confusion. For example, if another company uses the same or a similar name to yours and sells a similar product, customers might think they’re buying from you instead of your competitors.

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What happens if someone trademark your business name?

With a trademark, you get the legal protection that stops other companies from committing infringement. When you register a trademark, you will be able to: Sue any company that copies your product based on your trademark. … Stop infringing companies from exporting and importing to the United States.

What happens if I don’t trademark my business?

If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.

How can I trademark my logo for free?

Trademark Application Process:

  1. Complete a trademark search.
  2. Secure your rights.
  3. Submit an initial application at uspto.gov on the Trademark Electronic Application System or TEAS.
  4. Fill out the TEAS form for an initial application. Be sure to upload the file of your logo.
  5. Submit an “intent-to-use” form. …
  6. Pay the fees.

Can I put TM on my logo without registering?

The (TM) symbol actually has no legal meaning. You can use the symbol on any mark that your company uses without registering it. The most common use of the TM symbol is on a new phrase, logo, word, or design that a company plans to register through the USPTO.

How can I get a free trademark?

You can not register a trademark for free. However, you can establish something known as a “common law trademark” for free, simply by opening for business. The benefit of relying on common law trademark rights is that it’s free, and you don’t need to do any specific work filling out forms, etc.

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